An in-depth guide to understanding and reducing CAC through Relationship-led sales
Why relying on cold-calling and cold email is a losing strategy.
How to ask for introductions from the people who want you to succeed.
The psychology behind relationship-led sales and how to drive your supporters to help you.
Generating warm introductions via your execs, investors, advisors, partners, customers, and anyone and everyone who supports your business is the most strategic entry point.
The reality is that most companies wish and hope for relationship-led sales to work but don’t have a deliberate system or process to turn this strategy into a reality.