"I work with seed stage founders trying to get to product market fit (PMF) and raise their Series A. My focus is on the future of learning and work, but I do think a lot of this approach is applicable to any consumer company and many enterprise SaaS businesses." - John Danner, Dunce Capital.

"I started three companies, one enterprise (NETG IPO’d) and two consumer, so I have been through the early stage drill a few times. What I’d like to talk about here is the stages I see seed companies go through, and the milestones to achieve in those areas. I have seen many companies pursue these milestones in a different order, and that can be mostly ok. My caution is that jumping to growth before establishing magic and habit is almost always a huge waste of time and money. To begin with, let’s start with the end. Here is a report card that you can use to assess your current PMF. While this will shine a light on a few areas where things aren’t working, consider that they are all connected, so often a bad 30-day retention rate can be because someone just wasn’t that excited about the magic, or didn’t have that strong a need to fill."