The correlation between happy salespeople and high performance

This eBook was created by Freshworks in association with Harvard Business School, an insightful study on the direct correlation of happy sales people and high performance.

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What's inside

Many executives say they’re dedicated to fostering a sales team that is high-performing and productive— comfortable, concrete qualities that are easy to measure. It’s far less common to hear about companies striving for a squishier metric: a happy sales team.

Some interesting data points you'll find inside;

81% of respondents who rated their organization’s salesforce as very happy reported increases in annual sales over the past two years.

66% agree that the “typical” sales culture can tend to work against salesperson happiness.

36% of respondents with not very happy sales teams say sales technology is too focused on managing the sales force versus enabling it.

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